The Mid Valley Chrysler Dodge Jeep website incorporates a content management system so that employees can update all of the site content without knowing how to work on websites. They can also post special deals and communicate with customers. The site uses CSS and XHTML with optimized images for quick download speeds and a sleek look. There is also built in inventory search capabilities that are automatically updated with their vehicle inventory daily. As part of this project I also did in page and out of page search engine optimization to increase traffic.