Recently I have been working on a project redesiging a website and the client told me they were looking into purchasing keywords with Google and what my opinion was. Of course a paid keyword campaign should be directly involved with website work. I recommended that we try a basic organic keyword campaign first and start measuring our traffic and then we could discuss more methods of increasing traffic. The client then told me about how their previous web design company had already done search engine optimization for them. So I asked what information do you have about traffic to your website? The answer: none.

When I took a look at their company's current website I couldn't find any evidence of search engine optimization, in fact some of the site design actually hurt the search engine optimization. One of the most basic in page search engine optimizations you can do is correctly target the title tag of your website. This is what customers see as the link to your website in search results and it tells the search engine a lot about the content of the page. In this particular instance every page of the website was only part of the name of the company and a slogan that was completely unrelated to the product they sold. After checking for external links for the website and keywords customers had used to find the website I discovered the only way people were finding the site was typing the company's name almost exactly. Most likely those customers already know about the website. Keywords related to the product company sold did not even put the company in the search results at all. I plan to report on the effectiveness of our organic search campaign for this website in the near future.

The main point is there are a lot of company's out there that claim to do search engine optimization, but unless you get information about the results you may be paying for nothing. When customers do a search engine optimization with Convenient Solutions they receive detailed information on their past traffic as a baseline and ongoing reports in the future and detailed information on the improvements in search engine rankings for targeted keywords and conversions of those searches into visits to the customer's website.